Here is a rather old Q&A with the artists of GW2, answering questions from the fans about the art style, the modelers and why GW2 has the unique art style that it does, the Audio isn't great but HEY! a Q&A is a Q&A you may even learn something
The entire Guild Wars 2 developer talk from Eurogamer Expo 2011, ft. character creation and gameplay.
Opening with the now famous Guild Wars 2 gamescom 2011 trailer, ArenaNet sits down to try to explain what Guild Wars 2 is and why we'll all be playing it when it releases. They go over: side-kicking, the fact that other players can not hinder your enjoyment of the game, customization options, profession combos, not having the "holy trinity", guild information (even though it's not a WHOLE lot), and other general revolutionary features of Guild Wars 2.